We may be continually bombarded at every turn to embrace the online consumption of news but some national newspapers are fighting back – with proactive TV ad campaigns of their own, extolling the virtues of traditional print media.
One of the best has recently been produced by The Sun – with a clever and imaginative iPhone parody comparing the attributes of the hard copy newspaper with the disadvantages of online news sources and applications.
At a time when even The Guardian is now creating downloadable applications for us on the iPhone to enable people digital access to daily news – we must start to question the longevity and sustainability of printed newspapers.
As someone who spent most of my journalistic career in regional newspapers, I find the Sun’s battling TV response incredibly heartening.
But the inexorable and exciting world of online media is transforming our working and personal lives in every way and I am sure that 2010 will be as empowering as 2009.
Peter Corder
Managing Director
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