Although there is uncertainty about when an election will be called – one thing is certain – this will be the first general election in British political history that is fought as much on the Internet as it is on the doorsteps of Britain. Labour has already said as much.
Never before has political debate been so easy – with everyone with an opinion expressing it online via Twitter, Facebook, YouTube, and a host of other social networks. Lobby groups are less reliant on traditional media than they used to be – and that obviously makes for much more lively debate.
The oxygen of publicity is now free to all!
But the political parties are also engaging in massive online campaigns themselves and will be using the likes of Twitter to respond to the opposition’s campaigns and policy announcements.
Facebook, Twitter and other social networks are now crucial to all marketing strategies and it is interesting to see how businesses are getting to grips with online initiatives for their own commercial advantage.
One company definitely making the most of its online audience is Dell which has made an incredible killing by taking its products onto Twitter.
Many businesses now choose to launch products/major news to the world via social networks in the first instance – purely because the impact is so immediate and the spread so vast. The world really is your commercial oyster.
Peter Corder
Managing Director
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