A great example of the power of social media was the East of England Development Agency’s (EEDA) Destination Growth conference at the end of 2009. Speakers included Michelle Mone, Alan Sugar and Greg Dyke who all helped to grab the necessary headlines.
The EEDA team used Flickr and YouTube to post photos and video from past conferences to help drive traffic to the event website. A LinkedIn group was set up while Twitter was used to ignite conversations with speakers, delegates and exhibitors and incidentally is still going strong several months after the main event. There was even a blog at the centre of it all.
The aim of the exercise was to increase awareness and drive more registrations for the conference; open up different platforms for delegates to network and launch EEDA’s own push into the world of social media.
And was it successful? Well, yes, according to PR Week which carried a follow-up recently which said 50 per cent of delegates joined the LinkedIn group. And YouTube and Flickr viewed approx 3,500 times.
In total 800 delegates registered and the event was a resounding success. A great example of social media adding to the marketing mix and bringing some great results for the organisers as well as the participants.
Dawn Strange
Accounts Director
[ back to top ]
0 comments:
Post a Comment