It’s always fascinating watching the audience during a presentation or seminar. A recent one run by our company was all about maximising online opportunities and the value of social networking.
When the talk started, the audience had that ‘not another talk about how important websites are’ look about them.
But the minute the subject matter touched on targeting your audience accurately and measuring responses – suddenly you would have thought that a very large penny had dropped.
By the time the attention had turned to the power of social network sites like Facebook and Twitter you could have heard a pin drop in the room.
How many of us have heard all the jargon and nodded agreeably when people mention these new online marketing tools but actually have no idea how to make them work for our businesses? Many still have websites but no idea who is visiting them or whether they work. Madness.
A Twitter campaign kept the X-factor song off the number one slot at Christmas; YouTube catapulted Susan Boyle to global stardom virtually overnight; and online marketing has transformed business and opened up endless low-cost opportunities.
Let’s not just pay lip service to these new opportunities – jump on the train otherwise you’ll be left standing on the platform!
Peter Corder
Managing Director
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