Monitoring website activity for our clients is part and parcel of our work. Earlier this week, while monitoring activity for one of our clients – a retirement developer – we noticed a large spike in activity around 8pm on Monday evening.
That usually means something has acted as a catalyst - but on this occasion we couldn’t work out why – until we started studying the radio and television schedules from Monday evening.
Sure enough, there was a BBC Radio Four feature on a retirement village in the Scottish Highlands which had prompted a 20 per cent increase in website traffic to our client’s site, even though it wasn’t one of their developments!
Potential customers had used the kind of search terms we have optimised for our clients and that drove them to their website. We are now studying how many of those hits ended up in direct inquiries to the sales team via the Internet.
Do you know how many people are visiting your website, and when, and why?
Peter Corder
Managing Director
0 comments:
Post a Comment