According to the communications watchdog Ofcom – we spend almost half of our waking lives watching television, texting, surfing the web and generally using various forms of digital communications technology. Just half?
I recently returned from a trip to Mozambique where we simply had no network coverage. For nearly three weeks we couldn’t access the Internet, or text anyone, or take mobile phone calls. At first, the sense of loss was palpable.
But as the days passed, we found ourselves resorting to a good old fashioned discussion over a few drinks in the evening. What a refreshingly welcome diversion from the ‘always available’ world we now live in.
Now I am back though, I find myself spending even more time on Facebook, keeping in touch with those from different corners of the world with whom we enjoyed cosy discussions over dinner and a glass of wine. It’s now part of our everyday lives – like it or not.
We can’t live with it but we can’t live without it. Communication is now instant. We no longer accept ‘waiting’ as an option when we want an answer to something. We want to know now.
That is why it is so incredibly important that all businesses provide clear and persuasive messages to their prospective audiences and make that information available at the click of a mouse – because if we don’t, our customers will simply go elsewhere for an answer.
Listen to how multi-tasking communication is affecting us all on this BBC News report.
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