Any good at window dressing? So, what makes you think you’ll be any good at designing your own website?
Regarded as the prime selling tool for most businesses, the website just has to do the business for your business.
So while we would always suggest you seek out professional help please, please ensure you do your homework first and strike up a relationship with a reputable and trusted supplier.
Website stings - from tales of woe with ineffective search engine optimisation (SEO), bad design experiences, rip off pay per click campaigns and downright poor back-up service reports are unfortunately becoming more and more commonplace. Website cloning and SEO services touted at $3 an hr are among this week’s web horror stories.
And this morning we had our own experience – our Online Marketing Consultant discovered one of our newest clients was being ripped off by a website hosting company which was charging him five times over the real cost for a year’s domain hosting.
Earlier in the month, a review of another new clients’ Google Pay Per Click campaign, uncovered areas of unnecessary spend, which added up to approximately £68,000 in wasted ad costs over the course of the year.
All of these experiences not only give the industry a bad name, they also cost innocent businesses an awful lot of money and an end product that probably doesn’t deliver. It is disappointing and frustrating to say the least when we come across poor examples – the worrying fact is, these are prevalent.
Anyone considering a new website, a new digital service for their website, anything basically linked to their website – please seek as much ‘expert’ opinion as possible and don’t go for the first or cheapest option – it could cost you a fortune in the long-run.
Dawn Strange
Accounts Director
[ back to top ]
0 comments:
Post a Comment