We took a call earlier this week from an ad agency trying to sell us ad space on behalf of one of our clients – Easyjet. While we have a number of national clients – including two or three market leaders in their sector – we can’t yet count Easyjet as one of them!
The reason the agency came to us, we were top of Google when they keyed in our company name.
While we couldn’t help the agency, we did feel pretty pleased with ourselves for beating our rivals to the top of the rankings.
It was a good lesson for us. And on a serious note, proves you shouldn’t sell your company short. Having a decent website isn’t enough – it needs to be performing for you consistently. That means keyword rich copy, added content, and optimisation.
Sorry if I’m stating the obvious but examples like this just go to prove it’s not a lot of marketing speak and theory – it actually does work when you put it into practise.
Lesson over!
Dawn Strange
Account director
Thanks for sharing the above information.
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