What does your font say about your business?

The BBC tweaked its website fonts last week - replacing Verdana font with Arial on PCs and Neue Helvetica on Macs.

Did anyone notice? Did anyone care?

Read the relating link and judge for yourself - click here.
Whatever your personal opinion, after all it is relatively subjective, there is one rule to abide by – choose a font and stick to it.

Every designer in the land will tell you that brand strength comes from brand exposure – the more times the brand is viewed the more chance it has of being retained in customers’ minds, being recognised and remembered, and eventually being accepted.

So don’t spend hours getting hung up over font styles and sizes – make use of a qualified designer to do the leg work for you and create a design and related wording (with fonts) that best suits your company and your service or product.

You certainly don’t need to spend the £80,000 that the Foreign and Commonwealth Office did (according to the Mail on Sunday) changing a typeface to one that was almost identical – but, in my opinion, it will definitely be worthwhile getting some professional advice.
Your brand and your logo will be judged by people; it’s one of their first impressions of your business, so perhaps checking out your fonts and what they say about you, isn’t such a bad thing to do after all.

Dawn Strange