Congratulations to Thomas Cook which scored a PR victory in a recent One Poll survey.
It’s a pleasing result for the travel giant which has its head office here in our home city of Peterborough.
Thomas Cook was viewed as the company with the ‘best overall reputation’ by the 2,000 people surveyed. It didn’t top the poll for best value for money or customer service, but it did score highest for reliability.
From a PR perspective, reputation and reliability are at the heart of all business strategies, particularly those in such a consumer-facing arena.
The poll stats were published in the same week as the company launched a brand new uniform
As the oldest travel agent in the world, re-invention and fresh ideas are also paramount.
Hats off to Thomas Cook – not only because we like to see ‘local’ business doing well (that goes without saying!) but because this giant of a company hasn’t allowed size to compromise its PR focus.
Dawn Strange
Accounts Director
0 comments:
Post a Comment